Weekend Max Mara
Fashion
Launched as an off-shoot of
the main Max Mara collection, as its name suggests, Weekend Max Mara offered an
authentic wardrobe of sophisticated, relaxed pieces and handsome outdoor wear
for women seeking to look chic even in their free time. Beyond fashion and
seasons, this new and empowering approach to casual wear was immediately
well-received by self-confident women, who were increasingly carving out a
position for themselves in the evolving social and work scene.
